Design for Behavior. Ship for Impact

FISCH is the rebel learning solution turning expertise into learning people actually crave and retain.

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THE FISCH PHILOSOPHY

Corporate learning is broken.

It’s obsessed with compliance and metrics, but neglects motivation or mastery. FISCH exists to fix that: Training built to feel less like homework and leverages tools that actually move people forward.

Core Principles:

  • Learning is a lever, not content.

  • Behavior beats busywork.

  • Momentum over manuals.

  • Managers matter.

  • Measure what moves.

FISCH CreateS Learning

how it’s built

FISCH builds within smart parameters; not to restrict, but to cut through the noise.

Learning doesn’t have to be complicated to be powerful.

By leveraging tools like Articulate 360 for e-learning, FISCH creates clean, intuitive learning experiences that get to the point and stick.

These tools provide structure, but never at the cost of creativity or impact. They help us focus on what actually drives behavior and results.

AMES x Engines

Four moves. Three engines. Ship in weeks, not quarters.

AMES:

  • AIM — Pick one pivotal behavior. Baseline it. Name success metrics.

  • MOVE — Ship the smallest useful thing in 2 weeks.

  • EMBED — Make the behavior the easy path: in-tool prompts, two manager touchpoints, recognition tag.

  • SCALE — Prove impact, publish a Pattern Pack, Go/No-Go. Keep what works. Kill what doesn’t.

Engines:

  • Momentum — Remove first-step friction. Defaults, buttons, quick wins.

  • Mastery — Coached reps that build skill and confidence.

  • Multiply — Template, automate, spread proof.

Patrick Fischer

Founder of FISCH— Learning Architect & Creative Strategist

With over a decade of experience turning complex ideas into clear, actionable learning, my work spans global corporations, high-growth companies, and creative ventures, where I’ve built intuitive learning ecosystems and helped teams embrace change with confidence."

Before launching FISCH, I led L&D initiatives for organizations like General Mills and Siemens Healthineers, designing training for 70,000+ employees worldwide. I blend the precision of instructional design with the creativity of branding, ensuring every course and experience is not just effective but memorable.

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